About Primula

Primula transforms ordinary moments into extraordinary from the visual delight of flowering teas to an intoxicating aroma of fresh pressed coffee. It is how Primula feels about each one of their products. Primula creates new items by exploring how people prepare beverages in different cultures and understanding the experience and ritual of these preparations. Understanding why people love that beverage is the first step in our design process. Products are designed to connect with that emotion.  

Primula does it differently. And it must be working, as this family-owned business has been designing and creating consumer products since its  1946. .  

Primula’s reputation is founded on creating quality products that make people happy to use or gift. Happy users are the key to Primula’s success, and hundreds of testimonials can confirm this buyer’s remark- “Once a Primula customer, always a Primula customer.”

Discover for yourself how Primula transforms ordinary moments into extraordinary.