Cold brew coffee is made by brewing coffee in water overnight on a countertop or in a refrigerator. Cold brew coffee never comes into contact with hot water throughout the brewing process. Because hot water isn’t used to brew, the acidic oils that are released in hot water are not released when using cold water, making the coffee smoother in taste. Primula is known for being the pioneers of home-brewed cold coffee, and are innovators in the space. Cold brew coffee is cool beans!